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Smartlink
SmartLink Card
The Port Authority of New York and New Jersey
  • Year
  • 2001
  • Type
  • Card and Card Reader Design
Overview

The SmartLink card is a pilot program for a system-wide integrated fare card. It is employed at a new monorail extension connecting New Jersey Transit with Newark Airport. The card has a strong visual identity which makes it instantly recognizable and announces this new initiative. The card communicates Port Authority's continuing effort to improve the efficiency and the customer satisfaction through the deployment of innovative technologies. It is clearly differentiated from the older magnetic strip type cards which are still usable on the same system. The card graphics emphasize the contact-less smart features and refer to the participating transit systems, train and monorail.