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Summer Garden
Fashion Center Business Improvement District, NYC
  • Year
  • 2006
  • Type
  • Outdoor Exhibition Structure Design
Overview

The Summer Garden is a temporary exhibition in Midtown Manhattan. The installation is designed to be visually light and clean while structurally strong and stable. We achieved this with an outer cubic frame with a diagonally inserted inner frame which supports the posters and works as a structural brace. This configuration makes the posters sail-like and inspires the summer wind in the viewer's mind. Multiple angled posters seen in a group create an animated scenery. The cheerful poster graphics are designed by Worldstudio.