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American Dream
PLAZA Magazine, Stockholm
  • Year
  • 2008
  • Type
  • Concept Illustration
Overview

As part of their USA special issue, PLAZA magazine asked several US based designers for an image representing today's "American Dream". This was our response. The stretch limo is a very American object evoking notions of excess, gadgetry, delusion, aspiration, comfort, craft and exhibitionism. We imagined a stretch tank as the logical evolution of the limo, wonderfully absurd and sublime.

Press & Awards
Plaza Magazine Sweden
The American Dream, Issue 09, November 2008